Latest News

Highlighting Halibut in Season

Fresh Alaskan halibut is pouring into San Francisco Bay Area fish markets, but it’s got some competition for attention. Favorites like oysters, salmon and tuna are still readily-available, and many people are eagerly awaiting the start of crab season. If you feel like halibut might not be on your customers’ radar, do them a favor…

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Consumer Trends in Seafood: Fish Belly from Wholesale, Sustainable Bay Area Fish Is the New Bacon

Chances are most of your customers have had fish belly before at sushi bars where it’s known as toro—fatty tuna belly. But that’s bluefin tuna, a species that has been overfished. Offering fish belly from sustainably harvested fish species–like salmon, halibut, and albacore tuna–feeds customers’ love for this rich cut of meat without the environmental…

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