Sustainability Success Puts Rockfish Back on Bay Area Dinner Plates

Posted by on Tuesday, August 1st, 2017 with 0 Comments

Bay Area Fish Markets

rockfish filet

Bay Area Fish Markets know their customers. They’re friendly, loyal, and they care a lot about the environment. So when the alarm sounded about many species of West Coast rockfish being on the verge of collapse in 2000, eco-conscious customers and markets listened, and cut way back. In the years that followed, fishermen, regulators, and conservationists worked together to reverse the disaster. Management programs were adopted, catch limits were followed, new fishing gear was designed, and fishing in sensitive areas was banned.

Today, popular varieties of rockfish, including Yellowtail and Perch, are some of the most sustainable options available at local seafood markets. Let your customers know that not only are rockfish ranked high on sustainability charts, but fresh shipments are pouring in, and these affordable fish are perfect for a variety of summer recipes. We’ve outlined a few of our favorites below.

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Copper River King Salmon More Rare and Expensive Than Ever

Posted by on Saturday, July 1st, 2017 with 0 Comments

It’s May and that means the Pacific Northwest (and the San Francisco Bay Area) is celebrating the arrival of the famous Copper River king salmon. These enormous, silver fish have bright red, firm flesh, and a particularly rich flavor because of extra fat the fish store for the exhausting fight upriver to spawn. Copper River kings are so striking and have become so iconic that the very first catch of the season is a worldwide media event. An Alaska airlines pilot delivers the first fish to the Seattle Airport, where three chefs have a cook-off on the tarmac. Photos of the pilot with a behemoth salmon slung over his shoulder become somewhat of an internet sensation, adding to the excitement of the season’s opening.

Image of Copper River king salmon

Trophy King (Chinook) Salmon, Silver color stage. 

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Making the Most of Younger Customers: Three Ways to Target Millennials in Bay Area Markets  

Posted by on Thursday, June 1st, 2017 with 0 Comments

Millennials are the fastest growing population on the planet, on track to outspend Baby Boomers very soon. Next year, U.S. Millennials will spend an estimated $200 billion, according to Advertising Age. So how can you capitalize on some of that buying power?  Here are some simple strategies to employ if you’re looking to catch the eye of the largest generation currently on earth.


Millennials are the fastest growing population

  1. Get Social

Millennials grew up in the age of the internet and the cell phone. They generally avoid traditional channels of media and spend lots of time on social media. If you want to sell seafood to Millennials, especially in the tech-centered San Francisco Bay Area, go where they are: online. If your market doesn’t already have a Facebook page, Twitter account and Instagram account, create them and spend a few minutes a day posting. Encourage customers to like your page and follow your accounts. Use customers to spread your message as well. For instance, offer a special sale price to those who “check in” to your market on Facebook. “Checking in” takes about ten seconds, and voila, now all your customers’ Facebook friends see that she just bought fish at your market. They’ll even see exactly where your market is located. Many customers are sure to personalize the check-in post, giving you a shout-out to dozens, if not hundreds of people.  Last but not least, make sure to incorporate video on your social media accounts. Younger generations gravitate more toward online videos than any other medium, according to experts.  

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Omega-3 Rich Seafood Protects the Heart from Mental Stress More Effectively than Olive Oil

Posted by on Wednesday, June 18th, 2014 with 10 Comments

The average American is no stranger to stress. We lead extremely busy lifestyles between work, family, and hobbies. We feel stress on a daily basis, from the moment the alarm goes off until we fall tiredly into our beds again at night. This mental stress can directly impact our bodies in very interesting and harmful ways. It can make us overly tired or completely wired. We can develop headaches and stomachaches, muscles tension, and sleeplessness. Over time, mental stress can even have a detrimental effect on cardiovascular health.

mental stress

Eating seafood regularly helps our hearts cope with the effects of mental stress.
Image credit: Flickr user N Wong

Your customers know that seafood is good for the heart. After all, fish oil supplements now constitute a $1.1 billion industry because consumers are aware of the fantastic benefits of omega-3 fatty acids. But those of us who love eating seafood will seek out the natural sources because, well, they are delicious! Your customers will glad to learn that a new study that has revealed that the omega-3 fatty acids found in seafood help protect the heart during episodes of mental stress.

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Online Communities Foster Connections Between Buyers and Small-Scale Fisheries

Posted by on Friday, June 6th, 2014 with 8 Comments

The seafood market in the United States is dominated by international products, which means it is sometimes very difficult to determine where our seafood items came from and exactly how they were caught. Our increasingly eco-conscious society is on a growing quest to increase the traceability of our food and seafood should be at the top of our list.

small-scale fisheries

Small-scale fisheries in Nova Scotia have embraced online communities that share their seafood with buyers.
Photo credit: Flickr user Dennis Jarvis.

Many businesses and consumers are willing to pay more money for local fish from small-scale fisheries, even if those same fish can be found at the supermarket for a lower price. Seafood consumers enjoy feeling a connection with the fishery and the fishermen and knowing exactly how a fish was caught and where it was caught. “Sustainable” and “local” are labels that we love to see, but too often we can’t find. Nova Scotia and the fisheries of Atlantic Canada have demonstrated that one of the best ways for us to grow our domestic seafood market is by providing buyers with a greater connection to small-scale local fisheries. By utilizing technology and creating online communities to bring their stories and their market to buyers, these small-scale fisheries can support themselves and their families, support the economy of their local communities and increase their sense of ownership over their products and their livelihoods.

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Communication Guide: Answering Customer Questions about Seafood and Climate Change

Posted by on Wednesday, June 4th, 2014 with 0 Comments

How will climate change affect the seafood we eat?

Some (if not all) of us in the seafood industry have been posed with challenging questions from our customers. We are well-prepared to answer the more typical inquiries – where does it come from, how was it caught, which wine pairs best with which fillet – but now consumers are taking a vested interest in a more complicated topic, one that is not so easily explained. The words “climate change” have swept across our nation, hinting that many aspects of our lives are going to be affected.

climate change

Consumers will begin to ask more questions about climate change and seafood as new science emerges.
Image courtesy of Flickr user Takashi Hososhima

If you serve seafood to your clients, you must be prepared for this inevitable question. Scientists are only just beginning to understand how climate change is going to affect seafood, but we do know that it will be affected. Consumers hear this, but it is not an easy concept to understand. They will come to us to answer their questions, especially those of us in the sustainable seafood industry. We care about our oceans, therefore we must stay informed about climate change and how it will affect the industry, and, ultimately, our customers.

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A New Shellfish Hatchery in Puget Sound is Making Waves in Restoration, Research, and Economic Improvement

Posted by on Monday, June 2nd, 2014 with 0 Comments

When advancements are made in the field of aquaculture, the entirety of the seafood industry has reason to celebrate. Aquaculture is the avenue by which we will be able to feed a growing population (i.e. our hungry customers!) without increasing fishing pressures on wild populations. But the future of aquaculture lies in being able to support healthy marine ecosystems while creating jobs and stimulating local economies. Not all areas of aquaculture meet these criteria – but when they do, the results are amazing.


Shellfish are vital for healthy ecosystems and economies in Puget Sound.
Image courtesy of Flickr user hj_west

On May 22, 2014, a brand new shellfish restoration hatchery opening event took place on the shores of Puget Sound in Washington. Federal, state, tribal, and local representatives celebrated at the ribbon cutting ceremony for the Kenneth K. Chew Center for Shellfish Research and Restoration. A shellfish hatchery may not seem to be the hottest news on the press, but in actuality it is something that every seafood lover in the nation should rejoice. This hatchery will help create jobs, stimulate the economy for coastal communities, improve the environment, and mark the beginning of a new era in aquaculture on U.S. shores. Let’s see how this one little hatchery is going to accomplish this impressive list.

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Boundary Expansion for National Marine Sanctuaries in California Will Help Protect Marine Ecosystems, Foster Healthy Fisheries

Posted by on Friday, May 30th, 2014 with 6 Comments

In the entire United States, we have 14 special areas of the ocean and the Great Lakes that we’ve deemed necessary to protect. California alone is home to four of these National Marine Sanctuaries, with our stretch of Pacific ocean containing some of the most productive and diverse ecosystems of any coastline in the world. Cordell Bank, the Gulf of the Farallones, and Monterey Bay NMS protect these amazing ecosystems and ensure that they will continue to thrive, providing our coastal communities with jobs in fisheries and ecotourism.

national marine sanctuary

The waters just offshore from Point Arena support some of the most nutrient dense and productive ecosystems in the world.
Image courtesy of Flickr user Iris

Now we are in the process of expanding the borders of Cordell Bank and the Gulf of the Farallones with a proposal that would more than double their size if the plan is approved. The proposed sanctuary expansion was initiated by public interest to prevent oil and gas exploration along the north coast, but the plan has been met with resistance from people concerned about commercial and recreational fishing restrictions. In actuality, the boundary expansion would ensure that these extremely productive coastal waters would be protected from harmful human activities, making it beneficial for local fisheries. These protected areas have a trickle-down effect for consumers, allowing them to keep their favorite local seafood items in stock at local markets and restaurants.

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Norwegian Company SalMar Intends to Build a Revolutionary New Offshore Salmon Farm

Posted by on Wednesday, May 28th, 2014 with 7 Comments

Seafood offers one of the healthiest forms of protein, with most options being low in fat and high in heart-healthy omega-3 fatty acids. We are in definite need of optimal seafood sources to feed our growing population. Fish and shellfish are the last commercially-harvest wild animals – we’ve simply domesticated everything else. There has been a huge increase in the demand for farmed seafood over the last several decades, but aquaculture has presented a grab-bag of unique challenges.

farmed salmon

The Norwegion company SalMar intends to build a new offshore farm that may revolutionize the way we farm salmon.
Image courtesy of Flickr user Natalie Maynor

Salmon are by far and large one of our favorite seafood items; taste, texture, and health benefits come to a beautiful agreement within a salmon fillet, and seafood lovers have an insatiable appetite for it. Our demand for salmon has been the foundation for a massive growth in the farmed salmon business. Even more than other species, salmon are singularly difficult to farm and the aquaculture industry has a long way to go before it can produce salmon fillets that meet the green list requirements. SalMar, one of the largest salmon farming companies in the world, is bound and determined to overcome these challenges and rise to the top as a leader in exciting and innovative ways to improve farmed salmon.

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Fog Harbor Fish House Offers Visitors a Spectacular Dining Experience with 100% Sustainable Seafood

Posted by on Monday, May 26th, 2014 with 2 Comments

People travel from all over the world to experience the rich culture of San Francisco. As a city perched right on the cusp of the ocean, San Francisco has a historic love affair with seafood deeply intertwined with our colorful culture. Fisherman’s Wharf is one of the most popular sights in the city and millions of people have walked its pathways bordered by water.

Eco-friendly San Francisco is gaining momentum in the sustainable seafood industry. We attract people – both residents and visitors – who care about the environment and who demand seafood options sourced with environmentally friendly methods, and restaurants are listening. As the first restaurant in Fishermen’s Wharf to offer 100% sustainable seafood, the Fog Harbor Fish House offers diners beautiful views and a guilt-free menu chock full of delicious sustainable seafood options. Bob Partrite, Chief Operating Officer for Simco Restaurants, gives us an insight into the motivation and commitment behind becoming certified by the Seafood Watch Program.

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