Start a Bay Area Big Game Tradition with a Football-Themed Seafood Counter Display

Posted by on Monday, February 13th, 2017

The Big Game is just around the corner, and this year feels a bit anticlimactic to me, given that the San Francisco 49ers aren’t hosting the festivities this year. Last year seemed like an endless party, with a surge in visits to Bay Area restaurants, hotels, and retail operations. Still, this year could provide seafood vendors with a great opportunity to combine SF’s seafood traditions with those of tailgaters.

Bay Area residents are eating more and more sustainable seafood in general, as well as local seafood, so let’s continue to take advantage of the trend and disrupt the standard fare for events like Super Bowl.

football-themed seafood counter display

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Increasing Customer Confidence in Wholesale Seafood Authenticity Amid Bay Area Mislabeling Concerns

Posted by on Friday, January 27th, 2017

A recent study showed that San Francisco and the Bay Area still has problems with mislabeled seafood, though it’s not the only city, by far, with these issues.

As a seafood vendor in the Bay Area, it is imperative that my customers trust me to source the most sustainable seafood we can find–and that the seafood we sell is exactly what we say it is. So how does this mislabeling happen, and how can we reassure our Bay Area customers that the seafood we sell is what it purports to be?
bay area wholesale seafood authenticity

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Prepared Meal Kit Services Offer a Model for Seafood Departments Serving Busy Bay Area Customers

Posted by on Thursday, January 19th, 2017

While I work around food–seafood–all the time, like many people, my life is pretty busy. I’ve thought many times about joining a meal kit service such as Blue Apron, Sun Basket, or HelloFresh. While researching some of the available services for my family, I was struck both by how little I could tell about the provenance of the seafood, and also by the commitment I would need to make.

Yet, services like these are increasingly popular for a reason–people are looking for ways to eat healthy meals made from whole food while expending a minimal amount of time and effort. As seafood vendors, what can we learn from this trend? How can meal kit delivery services offer us a model that we can adapt to help Bay Area customers look to the seafood case for an easy dinner?
prepared meal kits in bay area seafood departments

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The Best of Wholesale Bay Area Seafood: Getting Customers Excited About Seasonal Winter Seafood

Posted by on Thursday, January 12th, 2017

We all know that asparagus and tomatoes have a season (spring and summer, respectively), and being in the seafood business, we are also keenly aware that our wild, sustainable seafood here in the Bay Area is also affected by the changing seasons. Certain fisheries are closed and restricted during some months and open during others. With some fisheries, there’s a huge amount of anticipation around their reopening each year as the season begins (think Dungeness crab), but other fisheries don’t create the same excitement. So what local, in-season seafood can we get customers excited about in January and February, keeping in mind that shoppers are willing to pay more for local fish, and how can we encourage seafood sales with value-added products?
wholesale bay area seafood

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Consumer Trends in Seafood: Fish Belly from Wholesale, Sustainable Bay Area Fish Is the New Bacon

Posted by on Monday, January 9th, 2017

Chances are most of your customers have had fish belly before at sushi bars where it’s known as toro—fatty tuna belly. But that’s bluefin tuna, a species that has been overfished. Offering fish belly from sustainably harvested fish species–like salmon, halibut, and albacore tuna–feeds customers’ love for this rich cut of meat without the environmental consequences of bluefin tuna.

Sourced locally, fish belly from local Bay Area species also has the added appeal of being a hometown product. Local fish belly will also be a lot cheaper for customers than what they’re used to paying for toro at their local sushi bar. And for us as vendors, fish belly opens up a new product line.
Bay Area consumer trends in seafood

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Fill Your Bay Area Seafood Counter with Wholesale Dungeness Crab to Spark New Year’s Eve Party Ideas

Posted by on Wednesday, December 28th, 2016

We all know the signs of a customer in the throes of a decision about what to make for New Year’s Eve. They’ll make a pass by the seafood counter, pause, maybe check their grocery list or look up recipes on their phone, then peruse the meat counter before coming back and staring at the seafood again. They’ve already done so much shopping for Christmas that they’re tired of making decisions, and probably tired of cooking, too.

But for New Year’s Eve here in the Bay Area, there’s an obvious choice.
bay area wholesale dungeness crab new year's

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The Feast of the Seven Fishes Draws on Local Wholesale Seafood for a New Bay Area Christmas Tradition

Posted by on Friday, December 23rd, 2016

One of my favorite holiday traditions happens to be Italian–it’s the Feast of the Seven Fishes, usually eaten on Christmas Eve, and it is the perfect way for us in the seafood industry to celebrate our professional passions with our families. That’s especially true here in the Bay Area, where we have such a wide variety of delicious, sustainable, local seafood that is perfect for this festive celebration. For that reason, I think the Feast of the Seven Fishes should be not just an Italian tradition, but also a Bay Area tradition–a way for seafood lovers to try new recipes and indulge in seasonal favorites like Dungeness crab. So what is the Feast of the Seven Fishes, and how can Bay Area seafood vendors make it part of Bay Area tradition?
local wholesale seafood and the bay area feast of the seven fishes

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Good News for Bay Area Vendors Looking for Sustainable Wholesale Crab: 2016 Alaskan King Crab Season Booms

Posted by on Friday, December 9th, 2016

I know the spotlight here in the Bay Area has been on Dungeness crab lately, and if you’re like me you’ve been keeping up-to-date on the latest news about the local fisheries. But don’t forget about another customer favorite from this side of the country: king crab. Alaskan king crab is having one of its best seasons in recent memory in spite of predictions of a less than stellar season.
bay area vendors and 2016 alaskan king crab season

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Healthy and Seasonal Prepared Seafood Dishes Help Bay Area Seafood Vendors Appeal to Busy Customers

Posted by on Friday, December 2nd, 2016

I’ll admit, I’ve been a little biased against selling prepared seafood at the fish counter. In the past I was happy to give customers cooking advice, but that’s about as far as I went. The cooking was their job. I’ve since opened my mind.

I’ll always lead with the star of the show–fresh, raw fish–but offering a variety of prepared seafood not only meets growing demand by time-pressed customers, but I think prepared foods and fresh fish are mutually reinforcing. A beautiful display of top quality fresh fish lets customers know that your prepared items are fresh and thoughtfully prepared, too. And if the to-go items are good, it’s my experience customers will look to your fish counter when they want fresh, raw seafood to cook at home–and will look to your advice on how to cook it, too.
prepared seafood dishes and bay area seafood vendors

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The Sustainability Status of Bay Area Wholesale Dungeness Crab Could Be Upgraded Thanks to Fishermen

Posted by on Wednesday, November 9th, 2016

Dungeness crab season is almost upon us here in the San Francisco Bay Area, and beside the news that the season will open on time, there’s even more good news for the Dungeness this year. Currently listed as a yellow “Good Alternative” choice by Seafood Watch, the local seasonal specialty could be upgraded to the green “Best Choice” level due to the efforts of the Monterey Bay fishing community. This is exciting for the seafood industry as we head into the holiday season, typically the time most consumers associate with feasting on the beloved crustacean.

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